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Strategi Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Umbul Tlatar Kabupaten Boyolali

Strategi Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Umbul Tlatar Kabupaten  Boyolali

Suharto

NIDN. 0530096901

Email: hartamas1970@gmail.com

Dosen Akademi Pariwisata “STIPARY” Yogyakarta

 

Abstract

Tourism development is one of economic factors that have multiplier effect to economic in society.  Numbers of visitors will make a great contribution in increasing local income for the region (PAD). Boyolali is one of the regency that pay serious attention to the efforts of increasing visitors to the tourism objects that they have; one of them is Natural Tourist Object, TIRTA UMBUL TLATAR.

The objective of this research is to know both internal and external factors which influence the number of visitors to UMBUL TLATAR in order that the right strategies can be formulated to increase them.

The method used in this research is descriptive qualitative with SWOT analysis to find out the main issues and the right strategies to increase total number of visitors to the tourist object, Tirta Umbul Tlatar.

Based on previous  research it was found out that visitors of Umbul Tlatar was decreasing in the least 5 years due to lack of promotion, limited  of facilities and accommodation and unprofessional human resource.

From the above findings, it can be formulated strategies to increase the number of visitors as follows: product development and facilities uniqueness, market expantion, more events, human resource development, increase in promotion effort.

Key Words: product development and facilities uniqueness, market expantion, more events, human resource development, increase in promotion effort.

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Stipary

Akademi Pariwisata "STIPARY" Yogyakarta

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